Shaping Future Living
The Netherlands is facing a rapidly aging population, creating challenges across multiple sectors. How can we ensure there is suitable housing for the elderly, and how do we guarantee they receive the care they need? In Brabant, over 140 organizations have recognized this growing issue and are committed to finding joint solutions. From housing developers to welfare institutions, and from housing corporations to local municipalities, all are working together. The Brabant Housing-Care-Wellbeing Network is dedicated to accelerating the search for solutions, with a focus on enhancing neighborhood well-being, providing suitable homes, and ensuring access to quality care.
We empower the network to collaborate through mission-driven innovation—a dynamic approach where the shared goal is seen as greater than the sum of individual objectives and can only be achieved through collective effort. By guiding the network’s partners, we help them reach breakthroughs in their joint missions, transforming their ambitions into real, impactful outcomes.
Beyond the broader network challenge, we focus on driving meaningful innovation within the larger system. One key question we are exploring is: How can we ensure that future seniors are better prepared for their housing and lifestyle choices? And how do we inspire them to make proactive decisions driven by positive aspirations, rather than being forced into reactive choices? Together with Fama Volat, we developed Ruimtegevers, a concept designed to encourage (upcoming) seniors to think positively and proactively about their future living and lifestyle. Ruimtegevers goes beyond housing, sparking broader discussions about creating meaningful, fulfilling lives in the years ahead.
