Low literacy
1 in 6 people in the Netherlands have so much difficulty with reading and writing that it hinders them in their daily lives.Research shows that people with low literacy fell less healthy, rely more on care and have an earlier mortality rate. How do we reach the people who need it most? Time for breakthroughs!On behalf of, among others, Brainport voor Elkaar, the municipality of Helmond, the Eindhoven Library, and Digi-Taalhuis De Kempen, we are working (or worked) on various projects around this theme.
We harnessed the power of design to genuinely connect with and empower individuals facing challenges with basic literacy, helping them build essential skills. To craft a solution that addresses even the most complex situations, we turned to the community itself for guidance. Driven by the principle that “everyone can take a step,” we embarked on a creative journey, using diverse research methods that led to fresh and invaluable insights.
With the support of the local network, we co-designed a transformative Basic City Plan aimed at tackling low literacy. Our approach centered on making resources both accessible and inviting. Instead of relying on traditional venues, we focused on everyday, welcoming spaces—such as the local hairdresser, rather than a doctor’s office—where people can naturally engage with the project. We incorporated creative elements like phonetic karaoke to spark interest and “anti-text” cafés to encourage open conversations. This innovative blend of spaces and tools is designed to break the silence around literacy and inspire action within the community.
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Under the leadership of Yellowchess, we were able to achieve a breakthrough in the approach to illiteracy in the city. The thorough approach has revealed the strengths and points for development in the city. From there, Yellowchess provided the foundation for a sustainable approach in the city with a positive and energetic attitude. As a client, we were continuously kept informed in a clear, visually concise manner. A very pleasant collaboration!
Geertje de KortProgram Manager Sustainable and Healthy City, City of Helmond