A team with a range of complementary perspectives

With his hybrid background in design and strategy, Yellowchess founder Ferdy is able to bring people together and, through co-creation, break through complex systemic challenges and forge new partnerships.

Ferdy is an experienced designer with over twenty years’ experience in leading transformation programmes across various sectors, cultures and international organisations. He has held senior management roles within leading design departments at the BMW Group, Mars Inc. and Philips.

Jenske’s strong capacity for empathy enables her to truly understand people and see the world through their eyes. With a background in concept development and trend research, she knows how to bring the future to life through imagination and sharp analysis.

Jenske combines analytical thinking with a vivid imagination. Her creative approach, collaborative spirit and in-depth knowledge of trends also encourage others to break free from entrenched patterns.

Daan is a curious and strategic designer with a strong belief in the creative process. He thrives on complex challenges and combines analytical acumen with imagination. Known as ‘the man with the plan’, Daan explores bold visions of the future and translates these into clear strategies, structured processes and concrete first steps.

Daan brings people, insights and fields together to create groundbreaking concepts and truly innovative solutions. With his background in industrial design and his keen sense of storytelling, Daan knows how to inspire teams and stakeholders and work together towards a shared, meaningful goal.

Hilde works both internally and externally to bring about meaningful change. Driven by a curiosity about social change and complex systems, she gathers a wealth of insights and data, which she analyses with great precision. She has a background in trend and futures research, concept development and strategic communication.

Hilde excels at providing an overview; she is our rock amidst the creative chaos. Forging new connections, bringing together different perspectives and an iterative yet results-oriented way of working form the basis of her approach.

For every phase of a project, Ilse has a method or theory she uses to establish a well-founded social design process. She has a background in Industrial Design and is on a mission to make society more empathetic. Using conversation tools, Ilse enjoys making genuine connections with people, and then sets about strategising how the system can ensure that people feel heard.

Ilse’s visual style is woven throughout her work: from mapping out insights from the target audience to communicating concepts in a way that everyone can understand. Within the social sector, she feels most at home in the fields of care and wellbeing, and she particularly enjoys delving into controversial topics.

Alain’s passion lies in combining a strong design vision with goal-oriented collaboration. This allows strategy and creativity to come together in a logical way.

Thanks to his experience at design studios and in leading multidisciplinary teams, Alain is able to turn complex issues into action. With his focus on the user and cultural influences, he seeks solutions that feel both innovative and human.

Tara is a committed and inquisitive designer who enjoys challenging the status quo. Her strength lies at the intersection of the lived world and the systemic world, where she links personal experiences to wider societal issues. She recognises patterns, brings together different perspectives and explores alternative approaches. Equality forms the basis of her approach: she creates a space in which people can contribute their experiential knowledge and expertise and, together, steer the course of change. Using playful methods, imagination and tangible concepts, Tara makes complex issues clear and open to discussion. Her expertise in the healthcare and welfare sectors and in education runs like a common thread through her work: she brings the art of learning together and a focus on what people need to every design project.

Niels is a socially-driven designer who combines strategy and research with visual creativity. With a background in Communication & Multimedia Design, he has a solid foundation in communication, design and multimedia design. He makes complex subjects accessible and translates ideas into compelling visuals and clear narratives. In doing so, he combines an eye for form with systems thinking and a focus on the way we live together. His work addresses themes such as health, cultural participation and the future of work. Niels uses his visual and strategic design skills to make social issues tangible and to visualise opportunities for change.