Water Management
What was the question?
The water system is out of balance. At the same time, efforts to actively involve landowners in the necessary changes have not been successful enough. Mistrust, inconsistent policy and fragmented initiatives stand in the way of cooperation.
What have we done?
Yellowchess teamed up with the De Dommel Water Board to understand what motivates people, who can play which role, and how shared ownership can be fostered.
What were the results?
Through interviews, research into other transitions and two co-creation sessions, we mapped out the socio-cultural dynamics surrounding water management. We developed target group profiles, a customer journey and specific dos and don’ts. These insights formed the basis for a area-specific approach in which key local figures work together on feasible area plans.
Not every farmer has the same attitude towards change. Whilst pioneers take the initiative of their own accord, others need a vision, confidence or a specific reason to act. That is why the role of the water board is shifting: from persuading and directing to listening, connecting and facilitating. Local networks and trusted key figures are the driving force behind this change.
